Internal automation workflow for researching topics, generating post ideas, writing captions, preparing hashtags, creating publishing rows, and keeping social content organized for review.
Timeline: Lean workflow in 2-3 weeksModel: Internal automation
Client Context
Internal automation, not a named client engagement, for marketing teams and agencies that need consistent content preparation with human approval
Challenges
Manual content research and posting preparation takes too much time
Social ideas, captions, hashtags, and approval status can become scattered
Teams need repeatable content operations without publishing unreviewed AI output
Solutions Delivered
Built a research-to-draft workflow for topics, social posts, captions, hashtags, and platform formatting
Created a Google Sheet publishing queue with reviewer status, channel, due date, and notes
Kept manual approval before publishing so quality and brand voice remain human-owned
Outcomes
Business impact category: less manual research and first-draft work
Business impact category: clearer publishing queue and approval ownership
Business impact category: more consistent social content preparation
If you need a similar workflow, we can map the practical first version, the tools to connect, and the path from lean automation into a dashboard, CRM, portal, or custom platform.